Marketing theory to my rain wear project

With this project we were asked to sell our garment to a High Street store and this is the marketing theory used to promote it. These images show a web page I designed to promote my rainwear.  The images show the step by step process of how to buy the rainwear as you would find on a normal clothing website. The second image to this marketing shows a press release I did to be published in a newspaper advertising the release of my  garment.